Week Six

Over the weekend I completed the Canvas bag design, but we are still tossing up[ between with or without the background. Lee said with because it compliments the rest of our designs )poster etc.). I also made up the backing image for the website so that Sarah could put that in the code, or however it works :) In class we were told to add some details to the beach poster. Mainly a more obvious where and when and that its a come to the beach to clean up day.

On Tuesday also just told to fix up some minor things and wrote our rationale. We then went and printed our poster, flyer and canvas bag design. 

Final Critique

We just refined our stuff further. Adding more information and writing our rationale. Through writing the rationale we thought about how our transmedia will be distributed across the event. Our poster is an invitation and is supported by the website by encouraging people to help with the cause, our flyer will be given during and be taken away along with the canvas bag which will also be taken away and during event. And how this all contributes to the narrative of the seagull story that we're telling.

Feedback and Minor touch ups

Today we printed our transmedia out to see what they would look like printed out to scale. From the feedback we received, we needed to decide on our final type solution because the type from the flyer seemed to confined compared to the poster where there was spaced type (free feeling). Also, we needed to touch up our flyer image with slightly more contrast. For the bag we needed more contrast between the bird and the bag because the bird was getting a bit lost against the canvas bag. We added a background and a little more contrast which helped the image to pop out more.
Overall I think it was a pretty productive day, we just need to touch up our final type to make it more cohesive accross the transmedia.

Developing Final ideas

We are in the process of developing our ideas to the final stages. Hayley finished the drawings for the website and canvas bag and we have experimented with text and type arrangement. We also decided to change out call to action from "Seas the Day" to "What's yours is mine" because it seems to make sense with the meaning we want to get out to people. I think we are progressing further in our project we just need to refine our type and make some finishing touches to each of the trans media.

Week Five

Monday was critique day where we sat all our work out on tables and walked around looking at what everyone else had done. After that we sat down in groups of three (or in our case four) pairs. From here we were told what was working and what wasn't working for us across our poster, flyer and website. What wasn't working for us the most was our type game and the fonts we were using.
On tuesday we realised someone else was also using the same heading, call of action as us. We decided that over the coming week we would come up with another one because of this. In class I worked on the canvas bag imagery while Sarah continued to work on the website. We also had our critique where we were told where and what the things we should fix up were.

Week 5-session 2

It was pretty much just refining ideas in class further and asking for feedback from peers and also tutors. In the lesson we were told some questions we could use to refine our concepts in a way that we will understand and as well as our target audience. We decided to work on our idea concept and refining our drawings and trans media.

Week 5- Session one-Interim

We had the interim critique today. It was quite useful in terms of seeing what others had produced and also hearing what we needed to improve on. We need to improve on our hierarchy,positioning, grid and also the type of text because the text isn't flowing with the words as much as we wanted it to. I think going forward when taking the feedback in to consideration we can improve our layouts so that they visually flow better.