Introduction to the Brief/ Simpsons Exercise
We did an exercise using characters from the Simpsons to help to try and think about how we could encourage different people to join in, in the event we choose. I found that certain elements of events may not necessarily appeal to everyone so it is important to think about those things. There were questions on stream that helped to start to think about how elements of the event could appeal to the certain character. It did help to start off thinking about the different target audiences and probably will be helpful to advance the project.
Simpson Exercise (in class)
Person: Barney Gumble
He would see it as an opportunity to drink. He is a social drinker.
He is influenced by Homer because that’s how he started drinking.
Kind of like ‘octoberfest’ more like a festival. (beervana?)
He is definitely time rich. He lives alone so this would be a great opportunity for him to socialize.
He took a dance class so music and dancing could also be a good idea.
Could also be an event to get his life back on track and away from alcohol.
Win win situation
Emotional person and also a doer. Lack of self control and is easier to persuade.
Free Alcohol would attract this person the most. Social becomes a bonus for him. He could meet a lady.
He wouldn’t go if there wasn’t any alcohol. The location should be close to him cause he is too fat.
If we promoted it as a more formal event, he probably would back out.
As a designer a simplistic and to the point event website. For a guy that is barely sober something complicated is out of the question.
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